Blended Gifts: Making the Most of This Workhorse for Major & Planned Gift Officers (Live Luncheon)
Presenter: Gordon P. Smith, MBA, CFRE,
Assoc. Vice President for Development, National Jewish Health
This presentation will focus on assisting frontline fundraisers with making blended gifts their workhorse to re-energize traditional major gift donors with deferred gifts, and to explore current giving with planed gift donors. Many of the concepts will be shared through real world case studies that will demonstrate how to incorporate blended gifts as a prime strategy for expanding your prospect portfolio with a thoroughly “donor-centered” approach. Gain a working knowledge of the technical aspects of the various blended gift scenarios and learn how mastering the blended gift leads to career advancement.
Program Sponsor: Beaumont Health Foundation
Location Sponsor: Angela Hospice