Skip to main content

Planned Giving Marketing: Tips & Techniques

Tuesday, October 19, 2021
12:00 pm2:00 pm
Zoom Video Conference

What are the most effective ways to market planned giving opportunities on behalf of your organization? In this interactive panel presentation, you will learn from an experienced group of local planned giving professionals as they share their varied perspectives on the tools, techniques and messaging you can use to identify, engage, and build relationships with planned gift prospects.

Deborah Odette, Detroit Institute of Art
George Westerman, The Children's Foundation

Moderator: Paul Hood, Jr., JD, LL.M., Paul Hood Services

Plus: A Tax & Legislative Update by Laura Brownfield, General Counsel
Community Foundation for Southeast Michigan

Sponsor: Community Foundation for Southeast Michigan