Planned Giving Marketing: Tips & Techniques
What are the most effective ways to market planned giving opportunities on behalf of your organization? In this interactive panel presentation, you will learn from an experienced group of local planned giving professionals as they share their varied perspectives on the tools, techniques and messaging you can use to identify, engage, and build relationships with planned gift prospects.
Deborah Odette, Detroit Institute of Art
George Westerman, The Children's Foundation
Moderator: Paul Hood, Jr., JD, LL.M., Paul Hood Services
Plus: A Tax & Legislative Update by Laura Brownfield, General Counsel
Community Foundation for Southeast Michigan
Sponsor: Community Foundation for Southeast Michigan